Product Creation Lesson #3 - 6 Questions to Ask Yourself Before Choosing an Idea

An idea should have every attribute listed here. If it is
missing even one of these, then you need to either change your
idea or choose something else entirely.

Q1. Do you like to do it?

If you don't, then you probably won't make a great product from
this topic. If you do like it, then you're going to enjoy
creating the product and that's going to make your product
creation 10 times easier than if you don't like the topic.

Q2. Are you good at doing it?

If you are, then you're going to be able to convey great info to
your buyers because you know what you're talking about. Work
around for the first 2 attributes: There is an exception to
liking to do something and being good at it, and it's to find
someone who fulfills both of those qualities. Partner with an
expert in a topic and let them create the product while you
focus on the marketing.

Q3. Is it something that's difficult for others?

In other words, you don't want to create a product on how to
place one foot in front of the other, since the vast majority of
people have been experts on walking since age 3 or 4. However,
if you're good at rebuilding classic engines, you've got skills
to teach that most people don't possess.

Q4. Is someone already making money doing this?

The odds are exceedingly slim that you've discovered the one
thing no one else is selling that WILL sell. When you've got an
idea that meets the first 3 criteria, check and see if others
are also making money doing or teaching something similar. If
they are, you've likely got a great idea.

Q5. Is your idea something you can implement QUICKLY?

If you're looking to create a product to sell online, you're not
writing the greatest novel of all time or creating the
encyclopedia to your chosen niche. Instead, you want something
that goes from idea to implementation quickly, without a ton of
expense or time involved. Why? Because you don't want to invest
a year of your time just to find out your idea wasn't very good,
or to discover your idea is now obsolete. Money loves speed and
immediate action.

Even more important, the faster you can get your product to the
market, the more enthusiastic you can remain throughout the
entire product creation process. Conversely, the longer the
process drags out, the harder it will become to finish.

To Your Success,
YOUR NAME